Print Media New and New Patrons list. 

Green Line Project.

Targeted Promotional Campaigns

Curatorial Initatives, ASU Events. 

Donor Recruitment:

Events, galas, and exhibits. 

 

Alumni Project.

Collector Education, Tours and Studio Visits

ASU-CF-Artlink

Curatorial Education: Gallery ExhibitionsSenior Projects

Curatorial Initiatives and Events

25 Initiatives

4 Proposed Events

Conversations with Curators and Studio Visits - AZ and Beyond

Curatorial Partnerships AZ And Beyond

Tempe Dist

Warehouse Dist 

Curatorial Association and Arizona Art Histories Initiatiave AAHI

 

Art Criticism 

Education

 

Art journalism

Education (Cronkite Sch)

On-line Arts Magazine

Artsbeacon

 

Art App?

Artlink/PUG?

Founding of an inter-disciplinary ASU Arts Journal

Criticism and Curatorial Program / Minor

Variable Costs:

Technological and structural.

Possible Step Gallery Expansion.

Advertising costs for art magazines, on-line promotion, etc.

 

Shipping and travel costs for touring or traveling exhibitions.

Insurance costs for touring or traveling exhibitions.

YEAR 1 & 2:

Foundations

2017-2018

YEAR 3 & 4:

Expansion

2019-2020

YEAR 5 & 6:

Promotion

2021-2022

YEAR 7 & 8: Community Conversations

2023-2024

YEAR 9 & 10:

Cultural Transformation

2025-2026

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YEAR 1 & 2: FOUNDATIONS

 

ART CRITICISM/THEORY AND ART JOURNALISM EDUCATION

Art Criticism: Meredith Hoy, Writing Art & Design Criticism

Art Journalism: Art Journalism (Cronkite School): Kathleen Vanesian

 

CURATORIAL PRACTICE

Curatorial Education: Dr. Grant Vetter, Gallery Exhibitions

 

SOCIAL MEDIA NETWORKS

Harry Wood Facebook: 2016-2017, 30 Followers to 277. Year 1: 823.33% increase in traffic 

Gallery 100: Facebook: 2016-2017, 10 Followers to 384. Year 1: 2,670 % increase in traffic

Step Gallery: Facebook: 2016-2017, 18 Follwers to 291. Year 1: 2,033.33 % increase in traffic

Total increase in traffic to ASU Facebook Gallery Pages: 5526.66%/894 New Followers

 

PRESS MENTIONS

2016-2017 Exhibition Season: 28 Reviews

 

FIXED COSTS 

Monthly Renewable Items: Budget

 

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YEAR 3 & 4: EXPANSION

State Press

Budget for Artsbeacon

Budget for Promotions Java

Budget for AZ-Lifestlye / Uptown / Phoenix Magazine / College Times / Entertianment!

 

FROM CURATORIAL INITIATIVES TO CURATORIAL EVENTS

3 Possible Models: Art Destination Events

Phoenix: Artelshow?/ Arcosanti: Form / Canal Convergence / Chaos Theory

Tucson: All Souls Procession / Tucson Fringe / Sculpture Festival

California: High Desert Test Stites / Joshua Tree Triennial / Desert X 

Proposal: SUMMER SECESSION (summer event)

 

3 Possible Models: Alternative Art Fairs (Annual Art Detour, 30 years plus)

stART Up Art Fair / Pool Art Fair / Co|Lab 

Proposal for Phoenix: HOTEL ARIZONA ART FAIR (art detour event)

 

3 Possibe Models: Art Festivals (Phoenix & Tempe Festival of the Arts, Mesa Spark!)

Artscape / Fringe NYC / FAR Bazaar (Foundation for Art Resources)

Proposal for Phoenix: Alt. Spaces Art. Xchange (ASAX - independent space event)

 

3 Possible Biennual Models (Proposal of a Southwest Biennial / Phoenix Biennual )

Mexi-Cali Biennual / X-Border Art Biennual / Prospect New Orleans

Proposal for Phoenix: PHOENIX TRIENNUAL (city event)

 

PRINT MEDIA (BULK MAIL): NEW ARTS PATRONS AND COMMUNITIES 

Tempe Route

Phoenix Route

 

VARIABLE COSTS

Structural changes: Lights (Incandescent to LED)

Technology updates: Projectors, Media Players, Televisions, Speakers, DVD Players, etc.

 

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YEAR 5 & 6: PROMOTION

 

ASU BUSINESS INCUBATOR PROJECT

Art APP connecting Phoenix, Tempe, Mesa, Scottsdale, Gilbert.

Artlink / PUG (Phoenix Urban Guide)

 

CONVERSATIONS WITH CURATORS (Current)

Andi Compognone, Musuem Director, Landcaster Musuem of Art and History

Ciara Ennis, Curator, Pitzer College Art Gallery

Sara Cochran, Museum Director, SMoCA - Studio visits 16'

David Michael Lee, Curator Coastline College

David Pagel, Curator-Critic, Claremont College / Los Angeles Times

Donna Napper, Musuem Director, San Jose Insititute of Contemporary Art

Ed Gomez, Curator, Mexi-Cali Biennual - Studio visits 17'

James MacDevitt, Curator, Cerritos Community College

Jason Ramos, Curator, Eastside International Residency

John Spivak, Curator, Grand Central Art Station, Cal State Fullerton

Juli Carson, Musuem Director, University of California, Irvine

Kio GRiffith, Curator, West Los Angeles College - Studio visits 17'

Luis G. Hernandex, Curator, Mexi-Cali Biennual - Studio visits 17'

Max Presneill, Curator, Torrance Art Museum - Studio visits 16', 17'

Gilbert Vicario, Curator, Phoenix Art Museum 

 

3 CURRENT PROMOTIONAL CAMPAIGNS

Campaign #1: "Aesthetics of Wonder" 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Campaign #3: "Thowback Thursdays " (Graduate and Alumni support)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Campaign #3: "Curatorial Initiatives" (Link)

 

Campaign #4: (The New) ASULivewire (Link)

 

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YEAR 7 & 8: COMMUNITY CONVERSATION

 

FOUNDING OF AN INTER-DISCIPLINARY ARTS JOURNAL

Art History - Art Criticism - Art Journalism - Art Theory

 

INTERCOLLEGIATE COMMUNITY AND EXCHANGE

Current Space for Intercollegiate Exchange

ASU / China

ASU / UCSD

ASU / UofA

ASU / ASU CA-DC

 

Possible Spaces for Curatorial Exchange

Pitzer College / West Los Angeles Community College / Cerritos College / Coastline College

 

Possible Spaces for Gallery / Graduate Exchanges 

Eastside International / Jaus Gallery / Durden and Ray (Rental Galleries)

 

DONOR RECRUITMENT CAMPAIGNS

Special Events, Openings, Invitational Offerings.

 

SHIPPING BUDGET / ARTWORK INSURANCE 

Basis of shipping touring shows, trade shows, higher value works.

 

__________________________________________________________________

 

YEAR 9& 10:  CULTURAL TRANSFORMATION

 

ESTABLISHMENT OF A CURATORIAL/CRITICISM PROGRAM, MINOR, OR CONCENTRATION. 

Education for next generation of curators and critics in Arizona and beyond.

 

ESTABLISHMENT OF AN ASSOCIATION OF ARIZONA ART CURATORS (AAAC)

Establishment of a statewide dialogue between curators across the state and beyond.

 

ESTABLISHMENT OF ARIZONA ART HISTORIES INITATIVE (AAHI) 

A statewide intiative to reclaim lost histories of critical art production in AZ.

Exmaples: Pacific Standard TimePacific Standard Time L.A. L.A. / Maiden L.A. 

 

ESTABLISHMENT OF A COLLECTORS EDUCATION TOURS ABOUT CONTEMPORARY ART PRODUCTION AT ASU/ARIZONA. 

Outreach to the next generation of art patrons in Arizona. 

 

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ASU Galleries 10 Year Plan

__________________________________________________________________

 

ASU 10 Year Plan has 4 distinct areas of development. These are 1) Venue and Funding Costs, 2) Programming and Event development, 3) Promotion and Engagement with the public, and 4) Critical Reception and Metrics for success. 

 

These 4 distinct lines of development have to be implimented in phases over a number of years, with each phase of development being connected and further cultivated as it moves into its next phase. These 4 developmental lines form the basis of a 10 year plan that would be interdisciplinary wthinin ASU, comunnity-based where we touch with outside organizations, and coalition based in creating real and sustianable change for the ats at ASU, Phoenix and the greater state of Arizona. 

 

 

 
 
 
 
 
 
 
 
 
 

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